Improvement focus for farmer co-op at Fieldays
02 Jun 2015
LIC is gearing up for an extra busy time at the National Fieldays next month, with two sites that will showcase the co-op’s latest innovations to help farmers improve their prosperity and productivity.
With the main LIC site at its usual place in Exhibition Building 22 (on the corner of D and Bank Streets), the co-op will also have a second site at E30 for its newly formed subsidiary business, LIC Automation.
Chief executive Wayne McNee said both sites will have a central focus on farm improvement, and the LIC Automation site will feature the co-op’s range of automation and sensor technology systems from Protrack and DAL.
“The improvement theme is all about showcasing everything LIC has to offer that can help our farmers improve their prosperity and productivity.
“It’s also about celebrating some of the industry’s success, and how much improvement our shareholders have achieved in their businesses.
“The rapid growth of dairy industry over the last 100 years is a great success story. In that time, farmers have demonstrated their willingness to make the most of new technologies from LIC that help them farm more efficiently, and we think the Fieldays is a great opportunity to recognise that.”
LIC will have a team of knowledgeable staff on both sites, so farmers can chat to the experts about any of their co-operative’s services and solutions, and talk about the challenges they are currently facing.
“The Fieldays is a great opportunity for us to spend time with our farmers. These conversations give us the insights to understand what our farmers need from us, so we can develop and deliver the right solutions – now and into the future.”
There will be new innovations on display, McNee said, as well as competitions and special payment offers to support farmers through the lower payout.
This includes an automated heat detection system for herringbone dairy sheds and a new smartphone app to record and review health treatments, plus tentative bull teams for the 2015/2016 season, online tools to improve herd reproduction and the latest developments in short gestation genetics.
LIC at the National Fieldays: Exhibition Building 22 (Ex22), corner D and Bank streets, and with a specialised LIC Automation site at E30.