LIC Automation’s Saber™ announces further expansion in Irish & UK markets following success of the Ploughing Championships
Following the recent launch of the Saber farm automation brand at the 2016 National Ploughing Championships, LIC Automation are extremely proud to announce further expansion throughout Ireland and into the UK market.
In line with LIC Automation’s strategic vision to be the first choice in farm automation and information, the company currently employs four fulltime employees to cover the Irish and UK markets and plans to expand the team further as business picks up. Additionally, LIC Automation are investigating the outsourcing of some of their software development to Ireland, which is renowned globally for being a “technology savvy” hub.
Head of Sales & Marketing, Lester Deighton outlined, “We are extremely pleased at the volume of interest and the positive reception we received from farmers at the National Ploughing Championships.
It is important to us that we understand what the needs of farmers are, and that we provide efficient and effective solutions, like Saber Draft which can be connected to the automated heat detection unit – Saber Heat and the automated somatic cell count unit – Saber SCC. Our technology is based on increasing productivity on farm and the response from farmers over the three days has reinforced our goal of being leaders and innovators in this area for Irish and UK farmers.”
“Our aim for launching Saber at the event was to demonstrate LIC Automation’s long-term commitment to the Irish market. This was an opportunity for us to help lay the foundations for a long and meaningful relationship with our customers and we believe that developing some of our current and future software here in Ireland will help secure this even further.”
Saber, from LIC Automation, was launched at the Ploughing to provide Irish farmers with technology that enables them to remain ‘one-man’ operations, whilst growing their herd size.
LIC Automation specialises in manufacturing integrated and innovative in-shed farm automation and sensor technology systems and whilst they are currently one of New Zealand’s largest farm automation and information companies, the company has a goal to expand globally over the next two years.